Purpose To Profit How would it be if one of your key business problems could be solved easily? Just imagine being able to recruit the right talent for your organisation in a talent drought... easily!  Imagine your staff at all levels feeling proud of where they work and giving their all to their jobs.  Imagine your business culture making it easy for everyone to perform and for the business to make healthy profits! If you’re in the midst of typical challenges around staff and performance, this may sound like Utopia and just as unlikely. If you could solve those challenges, though, what could you be spending your time and resources on that would have a positive impact on the business?  Imagine the possibilities. While there are many factors that influence employee engagement - such as effective leadership and management, organisational structure & processes, professional and personal development, responsibility & accountability, self-esteem recognition & reward and social needs - there is one factor that has the highest impact on engagement and which, if delivered, will encourage your staff to work with you to deliver the rest of the package.  That leverage point is meaning at work. The driving factor of meaning at work is Purpose - the contribution an organisation makes to its industry, community and even society.  It is the legacy the organisation leaves.  It is the guiding light for the organisation and provides a context for all its business decisions:  "Does this help us live our Purpose?".  Your Vision and Strategies are developed in the context of your Purpose and after assessing what’s happening in the market and how the organisation can respond are influenced by business purpose. Business Purpose and Meaning at Work are the key to sustainable business success through enhancing the employee experience of working with your organisation and the resulting higher levels of employee engagement. Purpose to Profit is a performance consultancy focussed on guiding and supporting organisations to create more with less.  More performance, increased engagement, improved morale, better customer service, stronger customer loyalty and advocacy and more profit simply by focussing on one aspect of your business - creating meaning at work.  Purpose is the emotional driver of meaning at work.  And when your employees experience that their work is making a difference, they will help you do the rest! With engaged employees, your business will profit.  Think about it:  focussed, involved and creative employees are working in the “flow”.  They are happier and healthier, stimulated and more productive employees.  Your company can only benefit from that. So, if you want a workforce that’s performing to or beyond expectations, if you want a competitive advantage in the market place, or if you want to leave a personal and positive footprint on your company, meaning at work is a strategic tool you can’t afford to ignore.