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Knowledge Centre - Articles

Learn More About Increasing Engagement

Take a look at these stimulating and informative articles on understanding and increasing employee and customer engagement.

You have the permission of Purpose to Profit to reproduce and forward these articles to others. In fact, we encourage it. All we ask is that they are reproduced in full without change and with credited authorship.

Wisdom in Tough Economic times
by Suzanne Mercier There’s no question that in general, economic times are getting tighter. On a professional level, we may be feeling the effects of the collapse of the US Sub-prime Market in i..

The Silver Lining: Capitalising on a Crisis
by Suzanne Mercier You’ve heard, of course, that we are in the midst of a talent war. Now, more than ever before, finding talent to fill essential jobs is a major business challenge. To quo..

Purposeful branding
For so long, branding has been focussed on creating an external image to connect with customers. This worked more effectively when companies could control their external brand through traditional ..

The Hits and Misses of Employee Engagement
by Suzanne Mercier In our experience, employee engagement has always been important to an organisation. Years ago, I came across the book “The Customer Comes Second” by Hal Rosenbluth, where..

Are your managers maximising their people potential?
by Suzanne Mercier In their ongoing research, The Gallup Organisation has identified Managers as playing a critical role in the level of employee engagement, which in turn affects the bottom..

Each move in the game counts … so you say!
by Suzanne Mercier If you play any sport or game, you know that you can’t play without An objective or purpose for the game A description of what winning looks like Rules Structu..

If you as a Manager are disengaged, what hope do employees have?
by Suzanne Mercier Managing expectations is a sure-fire way of ensuring that the transition from individual star performer into a manager of other star performers is as smooth as possible fo..

Purpose & Meaning: the leverage point for engagement
by Suzanne Mercier I recently had coffee with an ex-client. We were catching up on what had happened in his life since he left the organisation and what I had been doing since returning to A..

Purpose is engaging
by Suzanne Mercier A few years ago, I watched a current affairs programme featuring a family in crisis. They purchased a house on the basis of a sound pest inspection and paid $2,500 for a 5..

The Power of Passion
by Suzanne Mercier What does Purpose mean to me? I discovered the power of purpose in my business about 8 years ago. As an owner of an SME, I knew first hand the challenges of operating o..