Programmes / Services - Business Enterprises

From Business Purpose to contribution and profit

Purpose is the organising principle for companies that enjoy long-term success.  Originating purpose is the reason the company was established to begin with.  Together with core values, business purpose communicates to employees who the company is, what it believes in, and the contribution it wishes to make.  Employees can then decide whether they resonate with the organisation or not.  If the Purpose is one they can relate to, their work - even their most menial tasks - will have more meaning and deliver greater fulfillment, influencing employee engagement.

Business Purpose creates the context for your organisation to evaluate opportunities in the market and to establish its Business Vision.

When business purpose is clearly identified, articulated and embedded, it is a powerful catalyst within the business to improve performance, deliver on potential and contribute a business legacy while increasing profit.

Purpose is the “stickiest” factor of employee engagement and influences all other engagement factors.  Employee engagement links to customer satisfaction, increased customer loyalty, turnover and bottom line. 

Purpose links to profit through contribution.

Our Programme Offering

Blazing the Trail:  Developing a Purposeful Culture
Culture is the key to achieving your organisation’s Vision and to supporting employee engagement.  Does yours support or sabotage performance?  Culture is so much more than the values of the organisation.  Culture encompasses every level, type and style of communication that contributes to an understanding by employees of how things are done “around here”.   This guided process includes identifying your existing culture and including Purpose to underpin your culture and embed meaning in your organisation.  The result is higher levels of engagement, productivity and customer service and increased profit.

Meaningful Engagement:  the big picture approach to increasing engagement in your organisation
Meaning, driven by Purpose, links directly with performance, delivering potential, and creating long-term profit.  This programme for your leaders and senior managers relates to understanding employee engagement and the role of meaning as a leverage point in significantly increasing employee engagement, resulting in improved performance and increased profits.

Magnetic Branding: Attracting the right people to your organisation
Your corporate brand is an important factor in employee and customer engagement.  It needs to reflect your organisation as it truly is if you are to attract the right people to work with you and if you are to deliver a consistent positive experience to your customers.  This guided process involves identifying and delivering your positive and differentiating corporate brand, one that will inspire pride in your employees.