Statistics Meaning is important to human beings A study of hospital workers and patients in Vienna revealed that 87% of people were searching for meaning  7948 students at 48 colleges participated in a study conducted by John Hopkins University.  When asked what they considered “very important”, 78% said their first goal was to find a purpose and meaning to life.  Incidentally, making a lot of money was only a top priority to 16%. A public opinion poll in France showed that 89% of the respondents admited that man needs something to live for beyond himself. Meaning@Work is linked to performance Roffee Park, a UK Research company conducted a survey in 2003 into the impact of meaning at work on engagement.   70% of employees are searching for more meaning at work 80% of staff feel motivated when they undertand both where they adn their organisation are going - in other words, they have line of sight. Devoting resources to increasing meaning at work has resulted in 55% increased motivation 42% increased loyalty 32% increased pride 20% increased productivity 20% would find meaning in being able to contribute to society through their work Meaning at work has greatest impact on the under 35 yo age group Meaning at work comes about when personal, organisational and societal factors overlap resulting in happy productive and positive work for the individual. There is a lack of meaning for a majority of employees Less than 1/3 of employees feel a sense of community at work However 1 in 10 feel greater community at work than they do at home 17% feel no pride at all in the organisation they work for 15% would not recommend their employer to anyone else looking for work In a recently released study conducted by Watson Wyatt, 61.9% of employees said the main factor that would keep them engaged was “A sense of purpose and meaning in my job”. 3 top selling books about Purpose and Meaning have been released in the past 2 years, one of which hit the New York Times Best Seller List and another of which has gone into its third printing since June 2007.